How a Custom Art Brand Recovered ROAS and Doubled CTR Using Marketing AI Agents

Learn how AI-powered marketing agents helped a custom art brand identify platform issues, optimize creative strategy, and achieve impressive performance improvements.

In the fast-evolving landscape of digital advertising, even subtle platform shifts can have a massive impact on campaign performance. One of our clients—an eCommerce brand specializing in custom hand-drawn art portraits—learned this firsthand when they saw their ROAS suddenly plummet without a clear reason.

Rather than making reactive changes or scaling back ad spend, they turned to our AI-powered marketing agents for answers. What followed was a perfect blend of data-driven marketing and AI-backed campaign optimization.

The Challenge: Sudden ROAS Drop with No Obvious Cause

Out of nowhere, the client noticed their Meta Ads campaigns were underperforming. Their once-steady return on ad spend (ROAS) had dropped significantly, and conversion volume had tanked. Yet, their overall budget and creative output hadn't changed.

The brand needed fast, accurate diagnosis—enter our Insights AI Agent.

The Discovery: Platform Spend Shift = Lost Conversions

By analyzing campaign-level data through our AI agent, the brand uncovered a critical insight:

Meta had shifted the spend allocation from Instagram to Facebook.

While both platforms are part of the Meta Ads ecosystem, Instagram was historically their highest-performing channel, given their visual-first product and younger audience base. Unfortunately, Facebook was failing to drive meaningful conversions for them—despite consuming a large portion of their budget.

This platform shift had gone unnoticed at the surface level but was clearly visible in our agent's performance breakdown.

The Solution: Channel Reallocation + Creative Intelligence

Armed with this information, the client quickly corrected course—rebalancing spend toward Instagram and pausing Facebook-only ad sets.

To go beyond recovery and into growth, they activated a dual AI strategy:

• Insights AI for deep performance breakdowns
• Creative AI for analyzing the effectiveness of visuals and messaging

Key findings from Creative AI:

• 🎯 Creatives featuring female portraits performed better, as many customers (predominantly male) were purchasing as gifts for their partners.
• 💬 Emotional tones like "affection" and "joy" in ad copy led to higher engagement.
• 📦 Ads with gifting themes (birthdays, anniversaries, holidays) outperformed neutral creatives.

The Impact: ROAS Recovered + CTR Doubled

With AI-informed targeting and creative strategy, the brand didn't just bounce back—they leveled up.

Beyond the immediate metrics, the brand gained clear direction for future ad content, audiences, and platforms.

Key Takeaways: Why AI in Marketing Is a Game Changer

This case study highlights why marketing AI agents are now essential tools—not just nice-to-haves—for modern marketers:

• They help brands uncover invisible data trends
• They guide decisions with precision, not intuition
• They fuel data-driven creative strategy for scalable performance

In this case, a simple shift in ad delivery nearly derailed results. But with AI, the client course-corrected swiftly and built a better creative engine to sustain long-term growth.

Power Your Campaigns with AI-Backed Insights

If you're running ads without knowing exactly why they're working—or not—you're flying blind.

Let our AI agents give you the clarity and control you need to scale smarter, faster, and more profitably.

Talk to us today and unlock the power of AI in marketing.