How a Coffee Brand Improved ROAS by 27% with AI-Powered Campaign Optimization
Discover how AI-powered marketing analytics helped a coffee brand optimize ad spend timing and increase return on ad spend by 27%.
In today's hyper-competitive digital space, data isn't just a byproduct—it's your best strategic asset. For brands relying on Meta Ads and other paid media channels, unlocking value from campaign data can significantly boost return on ad spend (ROAS).
That's exactly what one of our clients—a fast-growing coffee brand—set out to do.
They had one goal:
👉 Use marketing analytics to drive smarter campaign decisions and improve ROAS.
The Problem: Wasted Spend in Off-Hours
The brand had been running always-on Meta campaigns, distributing their ad budget evenly across the day. But performance wasn't scaling as expected, and ROAS was plateauing.
They needed more than surface-level metrics. They needed data-driven marketing intelligence—and that's where our Insights AI Agent came into play.
The Solution: AI Agent-Driven Time-Based Spend Optimization
By integrating with their ad data, our AI-powered marketing agent analyzed temporal patterns across campaign performance. The results were both insightful and actionable:
💡 80% of total orders occurred before 12 PM
⚠️ Only 5% of conversions happened after 6 PM
🔻 Yet, more than 40% of the ad budget was being spent after 6 PM
These insights aligned with intuitive consumer behavior—people naturally gravitate toward coffee in the mornings, not at night. However, the existing campaign structure didn't reflect this.
Action Taken: Smart Budget Scheduling
Backed by data, the brand implemented dayparting and budget scheduling in their Meta Ads campaigns. They reallocated ad spend to peak hours, minimizing waste during low-conversion windows.
The Outcome: 27% Increase in ROAS
With this simple, AI-informed change, the brand saw immediate impact:
- 🔼 27% improvement in ROAS
- 💸 Reduced spend on underperforming hours
- 🎯 Increased efficiency in Meta Ads performance
More importantly, this shift wasn't based on gut feeling—it was powered by real-time marketing analytics and AI-driven insights.
Why It Matters: Smarter Campaigns Through AI in Marketing
This case underscores the power of AI agents in marketing. By leveraging data more intelligently, even small changes—like adjusting ad timing—can yield meaningful performance improvements.
In a world where every ad dollar counts, AI in marketing isn't just a competitive edge. It's a necessity.
Key Takeaways
Data Reveals Patterns
AI can uncover hidden patterns in your campaign data that would be difficult to spot manually.
Timing Matters
When you spend your ad budget can be just as important as how much you spend.
Small Changes, Big Impact
Even simple optimizations can lead to significant improvements in campaign performance.
Use Data Like a Marketer, Act Like a Strategist
If you're running campaigns without understanding when your audience is most engaged, you're likely leaving money on the table. Our AI-powered marketing insights agent helps brands:
- Detect hidden trends in campaign performance
- Minimize waste with smart budget allocation
- Continuously improve ROAS with data-backed decisions
Ready to Turn Your Campaign Data Into Higher ROAS?
Let AI help you unlock marketing insights that drive real business outcomes.
Talk to us today and see what your data's been trying to tell you.
