Privacy Policy

This Privacy Policy governs the manner in which Milleadxpert AI Solutions Pvt. Ltd. (hereinafter "Company" or "Adxpert") collects and treats information received through its website at https://www.adxpert.ai/ and, when applicable in future, a web-based or mobile-based application ("Platform"). It also describes the choices available to you regarding our use of personal information and how you can access and update this information.

Personal information is information about you that is personally identifiable, like your name, address, email address, or phone number. Children are not permitted to use the services provided by the Company, so this Privacy Policy makes no provision for children's use of the Platform.

Our Terms of Service ("Terms") govern all use of our Service and together with the Privacy Policy constitutes your agreement with us ("Agreement"). By accessing or otherwise using the Platform, you consent to the Agreement, including specifically to the processing of information according to this Privacy Policy.

Information We Collect

You do not have to give us any personal information, such as name, email address, phone number etc. to visit the Company's website. The Company provides Services to its Customers that are designed in accordance with the Customer's requirements.

If you request information from the Company or use the "Request Demo" or "Free trial" option from the Company's website then personal information (e.g., name, address, phone number, company you work for, email address) may be requested so that the Company can provide the support requested.

Third-Party Data Integration (Facebook/Meta API)

Types of Facebook/Meta Data We Process

When customers authorize access to their Facebook advertising accounts, we may collect and process the following types of data:

• Ad campaign performance metrics (impressions, clicks, conversions)
• Audience demographics and insights (age groups, locations, interests)
• Ad spend and budget information
• Creative performance data (ad creative engagement metrics)
• Custom audience data (when provided by customers)
• Pixel and conversion tracking data
• Account structure information (campaigns, ad sets, ads hierarchy)

Our Role as Data Processor

For Facebook/Meta advertising data, we act as a data processor on behalf of our customers (who are the data controllers). This means we process this data solely according to our customers' instructions and for the specific purposes of providing advertising analytics, optimization, and reporting services.

How We Use This Data

Facebook/Meta advertising data is used exclusively for:

• Providing advertising performance analytics and insights
• Optimizing ad campaigns and improving advertising efficiency
• Generating reports and dashboards for our customers
• AI-powered recommendations for campaign improvement
• Aggregated market analysis (with data anonymized and de-identified)

Data Retention and Security

Facebook/Meta advertising data is stored securely using industry-standard encryption and security measures. We retain this data only as long as necessary to provide our services or as required by our customers. When a customer terminates their service or revokes API access, their advertising data is deleted within 30 days unless longer retention is required by applicable law.

Usage Data

We may also collect information that your browser sends whenever you visit our Platform or when you access the Platform by or through a mobile device ("Usage Data"). This Usage Data may include information such as your computer's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

This Usage Data may be used to improve our services and may be shared with our service providers for this purpose.

Tracking Cookies Data

We use cookies and similar tracking technologies to track the activity on our website and we hold certain information. Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Transfer of Data

Your information, including Facebook/Meta advertising data collected on behalf of our customers, may be transferred to – and maintained on – computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

The Company will take all the steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organisation or a country unless there are adequate controls in place including the security of your data and other personal information.

Data Protection Rights

Our Company would like to make sure you are fully aware of all of your data protection rights. Every user is entitled to the following:

• The right to access – You have the right to request Our Company for copies of your personal data
• The right to rectification – You have the right to request that Our Company correct any information you believe is inaccurate. You also have the right to request Our Company to complete information you believe is incomplete
• The right to erasure – You have the right to request that Our Company erase your personal data, under certain conditions
• The right to restrict processing – You have the right to request that Our Company restrict the processing of your personal data, under certain conditions
• The right to object to processing – You have the right to object to Our Company's processing of your personal data, under certain conditions

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us at privacy@adxpert.ai

Security

The security of your personal information is important to us. While we follow generally accepted industry standards to protect the personally identifiable information submitted to us, both during transmission and once we receive it, no transmission method over the Internet, or method of electronic storage is 100% secure.

We implement additional security measures including encrypted storage, access controls, and regular security audits to ensure the protection of advertising data processed on behalf of our customers. Therefore, while we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

Links to Other Sites

Our Service may contain links to other sites that are not operated by us. If you click a third party link, you will be directed to that third party's site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Data Controller and Processor Relationships

For data collected directly through our website (such as demo requests), Milleadxpert AI Solutions Pvt. Ltd. acts as the data controller.

For Facebook/Meta advertising data and other third-party platform data, we act as a data processor on behalf of our customers (who are the data controllers). In these cases, any individual who seeks to access, correct, or delete their personal information should direct their inquiry to our customer that has collected their personal information.

Since there may be no direct relationship between the Company and the end-users of its Customers, any individual who seeks to access, correct, or delete their personal information should direct their inquiry to the Company's Customer that has collected their personal information (i.e. the data controller).

Information Disclosure

The Company may disclose information that it collects, or you provide if required to do so by law or in response to valid requests by public authorities.

Changes to this Privacy Policy

We may update this Privacy Policy at any time for any reason. We encourage you to periodically review this page for the latest information on our privacy practices and check the date of last update posted above to understand the date that the latest version of the Privacy Policy became effective.